A simple gesture is transformed into a sensory experience where design, music, and taste come together. VERSO by knIndustrie celebrates pouring as an act of beauty, care, and awareness, inviting a slower pace and a deeper observation of the dialogue between form, material, and function in everyday life.
In the heart of Udine, at Cumini Emporio, the re-edition of the iconic oil cruet designed by Paolo Ulian took center stage in an immersive narrative alongside extra virgin olive oil from the Consorzio Produttori Olio EVO FVG. Characterized by fruity notes and a harmonious balance, the olive oil was enhanced by the transparent cruet, which highlighted its color, intensity, and identity, turning every pour into an essential and refined gesture.
To complete the sensory journey, wines from Fantinel winery added further layers of taste and conviviality, integrating seamlessly into the overall experience.
The event represented a dialogue between aesthetics, design, and food culture, fully expressing the essence of VERSO: an invitation to rediscover the quality of everyday gestures through awareness and design sensitivity.
The experience was accompanied by a musical selection curated by Erased Tapes Music, contributing to the atmosphere of the event with a subtle and narrative soundscape. knIndustrie presents: A selection of minimal, elegant compositions blending contemporary and classical textures – inspired by craftsmanship, ritual, and the sensory pleasure of tasting. Created to celebrate the re-edition of Paolo Ulian’s iconic oil cruet. The playlist is curated by Erased Tapes Music and features exclusive unreleased material from its artists.